The founders of Woodroze found themselves outside most of the time... which is how they got started with sunglasses. Sunglasses are nothing new so they wanted to add a twist to the industry and offer something different. The business plan started in 2007 on a napkin and every year it grew until they saved enough money to start. They manufacture high quality wood and sustainable products.
The product lend themselves to being above or under the water as well. They decided in the beginning that they wanted to aid in reef farming seeing how much our underwater eco system depends on reefs. So with every single purchase of a pair of wooden sunglasses, a portion of the sale goes to reef restoration down in the Florida Keys. They are currently manufacturing our "softwood series" of wood sunglasses made from different types of pine trees. Something no one else is doing. For every tree they harvest we plant three. They offer a sustainable product with the ruggedness of a tank. They use all high grade Italian optics and hinges in the product.

After looking at hundreds of sunglass models and numerous brands, Groundswell Supply selected Woodroze to be among the best in overall quality combined with value. The use of premium woods as well as the floatable products offered are ideal for our lifestyle. Each design is carefully “Crafted by Man” to look good, feel light, and withstand the elements. We especially love their sustainable approach to optics and their replanting initiative with each harvest as well as their concern for protecti

Bionic Labs is a funky little surf company out of Leucadia California that makes durable, functional, quality products for the serious surfer. These hand made products are built in the USA using the highest quality materials. Due to environmental concerns, they are not interested in producing trendy throw away goods. Rather they are proud to make products using American made materials, manufactured locally where they can support the local economy.

Groundswell Supply is impressed with the quality and function of the Cinch Sac westuit bag and changing mat. Those of you who surf know what a wet monster is like when you remove your suit after a surf or paddle. This genius product allows you to remove your suit on a clean surface and then cinch your wetsuit up in a waterproof bag to keep the water out of your car.

Surfco Hawaii was established in 1986 to distribute the Nose Guard. Nose Guards proved to be the best solution in reducing injuries caused by the surfboard nose tip. In the winter of 1986, the Nose Guard was introduced and tested by top professional surfers on the North Shore of Hawaii. Since then, Surfco Hawaii has invented and produced many unique products, such as the Diamond Tip, Quick Fix,  Hot Grip and Pro Teck Fins. These products have earned Surfco Hawaii an international reputation as a source for quality surfing products. SurfCo Hawaii continually tests its products to improve upon them and provide its customers with the best products possible. A team of over 100 professional and top amateur surfers around the world use SurfCo Hawaii's products. We hope you are pleased with our products and that they help you enjoy the sport of surfing. The Surfco Hawaii products are unique as they fill an important place in protecting people and equipment from the unexpected. This is especially important for beginners as well as experienced water surfers and paddlers. The Nose Guards Pro Teck Fins, Quick Fix repair kits, and Hot Grip traction pads are well known around the world and can be found in local shops.
SurfCo products are made in the USA with the finest materials and quality available.

Groundswell Supply sees the need to have products like this available to protect surfers and paddlers. Their mix of innovative products makes the handling of our equipment so much easier and safer. The owner is a surfer and is committed to developing the best quality products for you and your board. This unique mix of quality accessories is an excellent fit for the Groundswell Supply store.

Since 2004, Jedidiah has worked to fulfill their mission, which is to use apparel sales as a vehicle to provide care and support to those in need. Jedidiah has done this through unique revenue share partnerships with nonprofit organizations that serve the needs of others locally as well as around the world. They are continually amazed by the work and dedication that they see within these organizations. How they show their love to others through the work they do and how they put the needs of people less fortunate in front of their own. Over the years the Jedidiah staff has had the privilege to travel with some of their partners and see firsthand the work being done. We are inspired by what they do. One of the goals has always been to somehow to be an inspiration to others. Their model of using a business platform to create revenue for others can be duplicated in any industry. It is satisfying to see others in the apparel industry, as well as other industries, finding ways to share economic resources to fund the good work being done by those who serve. We believe we live in the most compassionate country the world has ever seen. We also believe in the idea that capitalism can make a major difference in how nonprofit organizations are funded today and into the future. Jedidiah is part of this new economic culture of social good and consumer driven philanthropy. We are pleased that you have joined us in this ever growing movement.


At Groundswell Supply we have been inspired by Jedidiah...with purpose they have taken steps to create a positive influence in the world through the design and manufacture of premium quality apparel that is both culturally relevant and stylish. The Jedidiah brand is a tremendous example of social good, creating products with the expressed goal of giving hope and helping those in need. We are thankful for our relationship with a company that represents these special ideals.

Matt Beard is an artist and surfer that creates amazing paintings inspired by the ocean. He began his journey painting in 1991 at the age of sixteen and he has refined his trade to the point where his work has been requested by people all around the world. His art has been published and recognized all over surf and art related publications to include the Surfer's Journal. His work speaks to the soul of the ocean culture and is enjoyed by people all over the US, Canada, Australia and Europe. Yes, his last name really is Beard, and yes, he does have one which works out quite well! His work is available as original art, on canvas and as prints on paper in different sizes to meet the customers application. Matt has been involved in several projects to support non profit entities. One example was the Board Art Benefit, a fund raiser he created for Surf Aid International where he invited 35 artists (including himself of course) to team up with surfboard shapers to create artworks which were then auctioned off to help the organization continue their goal to help provide health and well being to those in isolated areas.

Groundswell Supply met up with Matt at a recent Boardroom event and was instantly drawn to his amazing style. His work is unique among ocean artists and seems to speak to the things that we love most about the ocean and surfing. We also are stoked to be working with and individual that is intentional about giving back through their talents and business.