Free Shipping + Free Surf Wax
Free Shipping + Free Surf Wax

Freestyle Watches

Posted on July 15, 2015

Since the release of the first Shark watch to the ultra modern tide watches of today, Freestyle has built their product out of love.  Love for the sea, love for surfing and love for style.  You will see their watches on many of the best surfers in the world because they work awesome, look good and withstand the elements.  Freestyle is known for their high quality, ease of use and lifetime limited warranty.  At the end of the day it’s all about performance, and through the past 30 plus years Freestyle has become synonymous with performance and ocean lifestyle.   Groundswell Supply is really stoked to become one of Freestyles partners in supplying the best watch line for the surfer.

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Emerald Surfwear

Posted on July 03, 2015
Emerald Surfwear is a lifestyle brand representing all that is good and great about life on the North, South, East and West of Ireland.  They design top quality surf and casual fashion with a focus on Irish culture and lifestyle.  The design and style of their clothing collections are intended to display the culture, particularly Irishness for what it is…a unique blend of cold water, historical backdrops and epic days.  They don't have palm trees, tropical beaches or year round sunshine but they do have something of their own.    These guys love their surf and culture and are passionate about all they do.  They thrive on the cold, heavy and windy weather that produces waves in magnificent locations.  Groundswell Supply is stoked to represent this core surf company from the beautiful little island of Ireland.

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Kala Brand Ukeleles

Posted on May 19, 2015

Kala Ukeleles was started in in 2005 by Mike Upton who saw an opportunity to develop a niche market in the manufacture of ukeleles in many shapes and sizes.  He was working for another company that sold them and then decided to take a leap to start his own business using his own ideas and creativity to start Kala Brand. Although their are other companies supplying ukeleles, Kala has recently become know as the brand in the surf culture. They made ukes accessible to the average person with affordable models for youth and adults on up to the expert player. The company now supplies over 120 different styles of ukeleles.  His father started playing the instrument when he was a youth which gave him the initial interest in them. Kala has become known for their high quality and affordable price.  We are amazed at the quality and value that they offer on their products.  The craftsmanship is excellent and we at Groundswell Supply are very stoked to partner with such a quality organization.

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Slyde Handboards

Posted on April 11, 2015


Slyde Handboards has worked their way up from humble beginnings.  Starting the journey with riding a fast food tray in the early days these guys have earned their place in the surf craft world.  To a young South African kid stoked on the ocean that tray became more than a piece of plastic to carry your burger and fries.  This was the beginning of a quest to ride waves no matter what the apparatus.   Things have changed a lot since that time and after a lot of years of testing and creating high quality handboards, the Slyde team has established themselves as the premier hand board builder in the world incorporating the best technology and a team of frothing watermen that test and create the stoke.  These guys are the real deal and Groundswell Supply is stoked to have what we believe are the best handboards available in the world.

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Dave Daum | Kings Paddle Sports

Posted on October 31, 2014

Kings Paddle Sports was started by Dave and Rhonda Daum. There is a rich heritage behind the King's name that starts with Dave's Dad. In 1949, following his return from fighting during World War II, Jimmy Daum brought his outrigger canoe back with him from Honolulu to San Onofre, CA. Jimmy was a true waterman who built and paddled his own watercraft. In 1956 Dave Daum was born. Dave was raised in a world of surfing and surfboard building. Dave's mentors were many of the most famous surfers and surfboard builders of the sixties, seventies and eighties. It came natural for Dave to become a standout surfer, a world class shaper and outstanding engineer. In 2005 Dave tried SUP surfing for the first time. Although fun, Dave thought to himself “this would be super fun if only we had surfboards that are wide enough to stand up paddle yet loose like surfboards.” This simple idea, along with Dave's surfing, shaping and engineering and business background gave birth to Kings Paddle Sports. Today King's is the recognized world leader in terms of surfing and racing SUP boards. Their clients are highly discriminating and satisfied with only the best. Towards this end, King's has positioned itself to produce the best built, best performing and best looking SUP boards. And they do all of this in the United States of America. The King's name is known worldwide as paddlers around the globe are riding King's at their favorite surf break, river or lake.

Each board is custom made in entirety at their state of the art facility in San Marcos, California. Once your model, dimensions and color choice is determined the process begins. We start with a premium quality American made recyclable EPS foam blank. The blank is machined on King's aerospace adapted CNC router to your precise measurements. Once the board is machined to your specifications, the blank is then hand sanded by a seasoned finish shaper. Next, they apply color and graphics using their automotive grade spray booth. Finally, a high quality epoxy glass and resin system is applied and prepared for final sand and/or polish. Once this is all complete a deck pad is applied in your color choice. The process takes about 8-12 weeks as every step is done with extreme care and attention to detail. Once this has all done and quality has been inspected your board is prepared for shipment in a specially designed crate, or if you are in the area we can arrange for pickup.

Groundswell Supply takes great pride in the craftsmanship of every product we offer. We are confident that you will see like we have that King's is the gold standard in paddle board building technology an craftsmanship. Whether you are in it for fun, to race or to surf on a paddle board our product offering has a specific model designed to meet the need. We consider the people at Kings as friends and we have greatly enjoyed working with them to supply you the world's best in paddle boards.

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