Futures Fins began in a garage in California in 1996. Backed by industry leaders with over 50 years of surfboard building experience, the Longo brothers were able to use their engineering backgrounds to create products involving something they were passionate about, Surfing. Today our passion for surfing and our commitment remains the same, and since Futures is a family owned business they are much more concerned with impressing you, the board-rider, than any board member. The designers, the engineers, the marketing department and the shipping crew all surf, and we’re all stoked when other surfers come back and tell us how the products work for them. They thrive on experimentation, innovation, and out-of-the-box thinking. The Futures team has the ability to dream up a fin, design it, cut it and surf it, all in a matter of hours under one roof in California. With this ability, they have the freedom to create a lot of designs to bring the surfer and paddler the ultimate in fin technology.

Groundswell Supply has chosen Futures as our first fin supplier based on their extreme commitment to innovation, design and quality. It's no secret that Futures has expanded the horizon in fin technology through the years and has proven to be both highly functional and stylish as evidenced by the thousands of avid surfers that ride Futures all over the globe. Although Futures roots are in surfing, they have recently expanded the product line for the paddle market as well and have a variety of designs to cover both surfing and paddle sports. At Groundswell Supply we have a strong commiment to offering the best the market has to offer, to this end we are proud to be working with Futures fins for industry leading fin systems.

In 1979, Rob Kaplan began manufacturing the DaKine Leash in Haiku, Maui, Hawaii. The DaKine surf leash was designed for rigorous Hawaiian conditions and set the standard for innovative design and high quality. After this innovative breakthrough, DaKine started to build on its reputation by building technical surfing accessories defining the company as the leading innovator in Surfing and also in the windsurfing market where they developed the Dakine footstrap for windsurf boards. Today, the top tow-in surfers ride the biggest waves in the world using those same footstraps to stay on board! 

DaKine moved their manufacturing and operations to Hood River, OR in 1986; besides being a popular windsurfing location on the mainland, it is also a gathering place for the best professional snowboarders looking to ride on Mt. Hood. In 1989, after proving themselves as leaders in surf accessories, gear, and bags, DaKine committed to the rapidly expanding snowboard market with snowboard gloves, board accessories, board bags, and gear bags. By using their commitment to unique designs, high quality, and the desire to stay true to the spirit of the sport, the company would become the world leader in this market over the next 15 years. 

After celebrating it’s 30th anniversary in 2014, DaKine continues to pride itself on developing products for the top professionals in every board sport and building its reputation for innovation and quality for over a quarter of a century. Delve into each item that you carry from Dakine. Notice the high quality 600 Denier polyester nylon that the bags are made out of. This material really withstands abuse and is PVC free, which is good for the environment. Please zip the zippers and notice how easily they glide. Sweet! 

Groundswell Supply considers the Dakine product line the standard in quality for traction, leashes, boardbags and high performance surf accessories. The Dakine brand has stood the test of time and has proven itself with the worlds best athletes as the products are tested daily in rigors of the North Shore, Hawaii. We are stoked to have partnered with Dakine for premium products for the surfer and paddler.

We believe employment=empowerment

Faz Bem is proud to partner with rural artisans in Mozambique and South Africa to provide you with unique handmade products. Thank you for playing a part in providing someone with a life giving job. A vehicle to move away from co-dependency to self sustainability. Through their development projects artisans receive business training and skills not only to sell to the larger consumer base, but to their own local markets as well.

Cobian is a family owned and operated brand that makes excellent footwear inspired by the ocean. They have a simple mission, to provide customers with the highest level of comfort available in the casual footwear market. By incorporating innovative ideas, quality materials and strict manufacturing standards, the Cobian brand continues to be set apart in the ocean lifestyle community. Their footwear is durable enough to be worn to the beach and stylish enough to be worn in the city. As a company rooted in the surf culture, Cobian has remained to true to this through support of the many events and athletes to include Bethany Hamilton, Derek Rabelo, Nate Yeomans, Zane Schweitzer, Chuck Glynn as well as many other amateur athletes in both the surf and paddle sports. They call their style “Surftique” as every sandal speaks to the passion and love of the ocean. They have done several unique styles of sandals specifically for the surf and paddle community like the On A Mission traction pad sandal, the Bethany Hamilton inspired series as well as a Robert August branded sandal, At the heart of the Cobian brand is a heart and a passion for people. It is this passion that motivates them to serve their customers and show love to people around them. They have partnered with the Beautiful Feet Organization to bring comfort to those less fortunate than us. Cobian has been able to give away thousands of pairs of sandals to the poor through teams sent out with Beautiful Feet. In addition Cobian has been a huge support to Bethany Hamilton and her non profit organization friends of Bethany which is dedicated to sharing the hope and love of Jesus Christ worldwide by helping and inspiring people through her own story as a survivor of a shark attack. “Blessed be the God and Father of our Lord Jesus Christ, the Father of mercies and God of all comfort, who comforts us in all our tribulations, that we may be able to comfort those who are in any trouble, with the comfort with which we ourselves are comforted by God”. 2 Cor. 1:3-4.

Groundswell Supply has selected Cobian sandals for several reasons. Their quality product and stylish selection sets them apart from others...people love their style and comfort. Even more important, we see Cobian as a company that is making a difference in the world and the local community through their positive message and their charitable giving to those in need. We are thankful to be working with Cobian and proud to offer their quality products.

Brick is a movement for transformation. It started with a call to go to Africa, to serve the people and to help develop a community in need. In November of 2010 with a desire to help those in need, Brandon Jones set out to meet the people, develop relationship and determine what could be done to help the people in Swaziland. The opportunity became visible as Brandon used his ingenuity to develop a hand made line of wallets, purses, and bags using recycled and native materials to Swaziland. With a small group of woman and some well used sewing machines, BRICK was birthed and the products came alive with the hard work and love of “Hand Crankin Mommas in Swaziland” as their product patch so proudly displays. Through these small batches of hand made products and their sale in the United States there has been a great deal of empowerment. Each of the ladies have written accounts of how this effort has made a difference in their lives and how they see opportunity that was not visible before. After the first trip there was a very warm response to the products and everything was sold through local events. Brandon set out again in 2014 to create more and we now have a fresh line of BRICK products in the Groundswell Supply Store. Every piece is unique in material as the recycled materials are made from recycled sack materials and so the patterns and colors always scream original. Not only are they each beautiful and interesting but they are durable materials that will last. We are excited to partner with Brandon and this exciting project to help the people of Swaziland. We are confident that you will be pleased with your purchase and you can know that you are making a difference through buying this product. BRICK is a High Five partner which means we will be giving back 5% of our sales of this product to the non profit to help them continue this amazing work.